One
of the things I did awhile back was set up this weblog so that every single
commentary I post here winds up on my Facebook page.
I
suspect that for many of the people who have bothered to “friend” me on
Facebook, it has nothing to do with them thinking of me as a real human being.
It is more that a piece of copy I wrote caught their eye – and friend-ing me is
an easy way to see if I come up with something else they consider relevant or
interesting, or perhaps just downright silly and stupid!
WHICH
IS WHAT I have always considered Facebook to be about – allowing people to
indulge themselves in the trivialities of life.
Is Rocco cute enuogh to top Selena Gomez? |
Particularly those that can be passed about from "friend" to "friend." I'm pretty sure a thoughtful commentary on my part about the politically partisan nonsense being spewed by public officials in Springfield, Ill., on Wednesday will be less regarded than if I were to post a picture of the dog my father and step-mother now care for.
The
story of Rocco, I’m sure, would be more interesting to the Facebook kind of
people than anything more legitimate.
It
is why I’m not terribly shocked by the announcement Facebook officials made on
Wednesday to say they’re making changes in the programs that determine what
exactly makes it into the “News Feeds” that wind up on peoples’ personal pages.
THE
EMPHASIS IS going to be placed on stuff that people choose to share with each
other. The stuff that larger companies, including many newsgathering
organizations that think the key to readership is Facebook, will be downplayed.
On
a certain level, I get it.
Facebook
was originally created by college students as a social network one step up from
the idea of passing messages along to each other via a particular computer’s
network.
It
wasn’t really meant for larger companies to use as a way of distributing their
messages – or in the case of newsgathering organizations as an alternative way
of disseminating their product.
I
DON’T DOUBT that the most hard-core of Facebook users (the kind of people who
are miserable if they’re not on some sort of device that gives them their
access) are probably cheering at the thought that all the “boring” stuff will
get less priority.
More
cute, fuzzy pictures of kittens or pictures of our stupid cousin Johnny and the
time he was foolish enough to stick a pickle up his nose – only to find that it
got stuck (and that’s just a hypothetical, my cousin Johnny never actually did
that – although he has his own share of silly moments he’d rather not share).
I
know in my case, one of the most popular things I posted recently on Facebook
was timed for Father’s Day; as in a decades-old photograph of my father with my
brother and I.
Which
actually fit in with all the other paternal pictures that people felt compelled
to pass about a week ago – and will probably stash away for another year until
Father’s Day returns.
STASHED
AWAY BECAUSE they’re now rendered obsolete by the stories about singer Selena
Gomez wearing a denim bikini in pictures on her Instagram account. There’s a
reason they call these things “social media;” they’re not about anything
significant – just titillating!
So
I can’t quite get all worked up like some people are about how Facebook is
supposedly undermining the free flow of information that people might need in
order to live better-informed lives. That was never their purpose.
Just
like anybody who seriously watches “The Daily Show” for news and information is
worthy of any ridicule we throw their way – that program is about entertainment
and generating a laugh at the expense of those in public life.
And
perhaps at anybody who seriously thinks they can rely on their Facebook “News
Feed” to give them the “News!”
-30-
EDITOR’S
NOTE: How many people got their snoozefest, so to speak, at the reports about
how newspapers across Illinois ran editorials Wednesday lambasting all state
government officials for the fact that we’re about to begin Fiscal Year Two
without a balanced budget for the state? Yeah, Selena’s gams were much more
intriguing.
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