Tuesday, July 31, 2018

Who will get hit with political blame as pop, beer prices rise in coming weeks?

It was with some interest that I read reports about how the price of a can of pop or beer will go on the rise in coming weeks due to the rising cost of producing the aluminum for the pop-top cans that are the all-too-popular way of selling such beverages.
Cost of the cans could boost price of the pop/beer
The tariffs being imposed by President Donald Trump are expected to result in rising costs that will be passed along to the consumer.

IT SEEMS THAT both Coca-Cola and MillerCoors are saying they’re going to have to boost the price of buying pop or beer respectively because they will need to recover the costs of producing the cans.

The Chicago Tribune reported that the cost of a case of beer could rise by $1. A hike that could be copied by many other manufacturers of canned beverages.

We all saw last year the outrage that some people got worked up when Cook County tried to impose a tax on sweetened beverages – particularly pop. The carbonated beverage industry made sure to let people know that the prices went up due to government officials.

They also inspired the political outrage that wound up pressuring many of the Cook County Board members who voted for the pop tax (which as I recall boosted the cost of a bottle of Coca-Cola by about 20 cents) to vote to rescind the fee.

THERE WERE PEOPLE who were seriously worked up into a frenzy over the very notion that anyone would try to boost the cost of their pop bottle by anything!

Now, we could have the cost of cases of pop back on the rise not all that long after people thought they had somehow forced the price to drop back down. Considering that there also are hints that Cook County officials may wind up considering to restore some version of the sweetened beverage tax once Election Day has passed and incumbents will be safe from the wrath of gassy pop drinkers for four years, it’s likely that the price we now pay will shoot up soon – and significantly.

TRUMP: Will costs from tariffs cause outrage
So what happens?

Will the wrath be directed entirely upon county officials? Will we have some people who will want to blame the aluminum-related part of the cost increase on the county as well?

OR COULD WE wind up seeing this Age of Trump taken down by the Wrath of Beer-Guzzlers. How dare you do anything that causes the cost of my Bud to go up?

I could see where people who don’t get concerned about all the legitimately-stupid things Trump has done as president would get offended by something trivial; we all have a selfish side to us – and will only get worked up when something purely personal impacts us all.

Or could the Teflon nature (as in no-stick) of the Trump presidency continue to apply here. People will whine and complain about the higher prices they have to start paying for their favorite beverages, but won’t be capable of bringing themselves around to blaming The Donald.

It would amuse me if certain types of people wind up figuring out mental contortionist tricks allowing them to justify blaming Cook County for any price increases that occur on beverages of all types.

PRECKWINKLE: Will some be eager to blame Toni
AFTER ALL, THERE were people all geared up to do a serious campaign against county Board President Toni Preckwinkle based off the tax pop issue. Only they wound up having a political mediocrity like Robert Fioretti to back; which means she cleaned his clock with ease back in the primary election cycle, and there’s no one challenging her come Nov. 6.

Either that, or else they’ll just down another beer or a few while complaining about the additional cost they had to pay in order to put themselves in a state of intoxication.


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