What we saw in the news box |
For
that would be particularly appropriate on Tuesday, when the “front” page of the
newspaper had the “The King’s got a Whopper…” headline along with a giant photo
of that ridiculous looking monarch who touts Burger King “food.”
The front page buried behind it |
WHEN
I FIRST saw that front page, I first thought there was some sort of scandalous
story concerning the fast-food chain’s products. Perhaps lame jokes about
Chipotle’s mediocre food products were going to become passe, and a new target
of gags had come forth.
Then,
I saw that the front was actually a four-page wraparound of the REAL newspaper,
and that it was totally covered in a Burger King ad – touting the fact that the
chain was going to start selling hot dogs.
Lame
hot dogs covered in ketchup that have the appearance of those overpriced dogs
sold at movie theater concessions stands. Not something I’m the least bit ever
anxious to eat.
It certainly made the Tribune's front page of stories about mosque hostility, a suburban school district's boundary issues and Donald Trump's latest nonsense (about the Ricketts family) seem downright substantive by comparison.
I
REMEMBER THE time when front page advertising was considered truly garish –
something for tacky buffoons to engage in because they didn’t have any news
product worth promoting.
You'll get a better hot dog here. All photographs by Gregory Tejeda |
Now, we have the idea of the advertising being the primary product on the front –
and also on Page Three of the actual newspaper, which was another full-page ad
touting those Burger King hot dogs.
Somehow,
I sense a flop of magnificent proportions coming upon us – while I realize
there are people with a palate weak enough to think something like Domino’s
pizza is actually a quality product, I just can’t envision anything from a
Burger King appealing to anybody beyond the age of six.
With
the Sun-Times so solidly touting this new product, how much does its eventual
demise take them down?
AND WHILE I realize that the Sun-Times probably charged a significant amount for
this four-page advertising wraparound plus a full-page ad in the newspaper
proper, this doesn’t exactly make the newspaper the equivalent of a high-priced
call girl.
Proper hot dog condiments |
Let’s
just hope the newspaper is satisfied with their cash flow – as short-lived as
it will be.
And
somewhere, Clara Peller is rolling over in her grave – even she wouldn’t get
involved in an advertisement this tacky!
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