Will these 'guys' become TV regulars between now and Nov. 6? |
With
Gov. Bruce Rauner being the guy intent to undermine the influence that labor
unions have within Illinois state government. How dare he!?!
OF
COURSE, WHEN one considers the large amounts of money that Rauner and business-oriented
organizations have spent in recent years to try to push the message that the
unions are all that is wrong with our state (and Illinois House Speaker Michael
Madigan, D-Chicago, is their corrupt champion), this may be a long-overdue bit
of political payback.
What
motivated me was a few hours I spent earlier this week with my grandmother, who
at her age isn’t the most mobile of people around. Which means that for a bit,
we had the television on.
Somewhere
between “Judge Judy” and the local television news (which usually gets her all
worked up into how stupid our political people can be, and at her age of 96,
she’s seen a lot of nonsense spewed in the name of government), I saw the
latest advertising spot by the Fight Back Fund.
From
what I can tell, the group is headed by a suburban Countryside attorney, Marc
R. Poulos, whose own interests are in defending the political people who have
been taking quite a rhetorical beating because of their refusal to think of
labor unions as some sort of criminal conspiracy.
ACCORDING
TO THE group’s web site, they are, “tens of thousands of workers who are
standing up for middle class families by standing up to politicians and
profiteers who seek to serve their own special interests rather than the
greater good.”
Aside
from putting together political spots for television, the group says it has
worked to prevent Illinois from becoming a “right-to-work” state (one in which businesses
can openly behave in ways meant to discourage their workers from joining labor
unions) and to force Indiana officials to adequately maintain state highways.
But
what caught my attention was the advertising spot, which I’m wondering if we’re
going to see much of over and over and over again between now and Nov. 6.
I’m
talking about the spot set in a bar with many people enjoying an alcoholic
beverage or two following a hard day’s worth of work. The focus is on two
particular guys, one black and one white (got to keep a sense of balance, which
I’m sure will offend the ideologues amongst us) talking about how peoples’ work
benefits us all.
NOBODY’S
HERE IN a suit. We’re talking ballcaps, with one of the men in a purple
sweatshirt and the other in a green t-shirt.
A
vision of the “common man” upset about the political people who want to use
them as a punching bag to benefit their own Election Day interests.
Not
that this should be surprising. I have long wondered how long it would be
before the union interests started fighting back against all the cheap shots
that Rauner & Co. have been spewing out in their direction.
A
part of me has wondered why it took this long. Although I’m sure the level and
intensity will step up later this summer when the gubernatorial campaign of Democrat
J.B. Pritzker begins spending his millions of dollars to put up their own ads
that will directly bash Rauner upside his head in its desire to “Dump Rauner!”
come Nov. 6.
SO
AS FOR these purple and green guys taking up the cause of the working man, are
we going to see far too much of them this summer? Will they become regular
characters in a series of ads that mean to tell us of the evils of Republican
politicos (and Democrats who feel compelled to suck up to conservative
ideological interests)?
Are
they going to become a 21st Century equivalent of Harry and Louise –
the characters of those 1993 television ads who told of us the evils of
then-first lady Hillary Clinton’s efforts to bring about health care and
insurance for all people; rather than just those who were fortunate enough to
have jobs that provided it?
I
literally wonder if these guys are going to get names and develop backstories
of their own, as though we’re supposed to think they’re real people instead of
characters in a commercial spot we see on television?
Considering
that we’re nearly at the six-month mark (it’s Sunday) until Election Day, that’s
going to be a lot of advocacy television spots we’ll have to endure between now
and then. Will it become so much that we’ll have to hide from our TV sets?
-30-
No comments:
Post a Comment