Showing posts with label Lou Malnati's. Show all posts
Showing posts with label Lou Malnati's. Show all posts

Thursday, April 3, 2014

Pizza at the zoo? I don’t think so

Pizza, as far as I’m concerned, is one of those odd foods. It’s not always worth getting.

I'll take the corner slice
If we’re talking about a pie that was freshly made and is eaten while still piping hot, then sure. I don’t even mind a cold slice that happens to be left over from that pie.

BUT WHEN I happen to encounter a snack stand at some event and see that they’re offering up pizza as one of their menu choices, I rarely bother to get it. Too much is lost in the translation of having to produce a large mass of slices available for people to munch on – rather than on focusing on trying to make an individual pizza that is worth consuming.

So excuse me for getting a giggle at the reports this week that the Lincoln Park Zoo has reached agreement with a new company to sell pizza slices to those people who are visiting the world-class zoo and whose appetite has not been killed off by the aromas of various substances generated by the animals after they have eaten.

People who want pizza at the zoo can now claim that they are eating pizza from Aurelio’s, a suburban Homewood-based chain whose fanatics will claim it to be the best pizza one could ever consume.

I know because I can recall high school being surrounded by those people (I attended a South Holland-based high school that had – still has, actually, an Aurelio’s located one block away from campus) who thought I was insane for the fact that I didn’t care for the product.

EVEN BY PIZZA standards, there was just too much grease – to the point where it overwhelmed the pizza toppings, rather than enhanced them.

Now, zoo-goers are going to get to share that same experience, in between staring at the animals occupying space that I’m sure makes real estate developers drool while fantasizing about what kind of monstrosity they would build on the land – if ever given the chance!

I noticed in statements that Aurelio’s officials are saying their bringing their “special pizza-making processes” to the zoo. I don’t know what those special things are. But it could be what makes the difference between a slice of pizza that bears a resemblance to the restaurant, and something covered in gobs of cheese that tastes no different than what you’d buy in the frozen foods aisle of whatever supermarket you prefer to peruse.

Calling it “Aurelio’s” pizza could be the equivalent of deceptive advertising – albeit one that Aurelio’s approves of because it puts the name out there.

IT’S NOT GOING to be something that gets me out to the zoo anytime soon.

Having a brand-name pizza isn’t even going to be what gets me out to U.S. Cellular Field this season. I’ll go to a ballgame or two in 2014. But the fact that they now also have a deal with a local pizzeria isn’t that big a deal.

In the case of the Chicago White Sox, it is Beggar’s Pizza that is operating the concessions stands that sell pizza slices. Now I’ll admit to preferring Beggar’s to Aurelio’s (something about those extra-large chunks of toppings – particularly sausage – makes their pizza interesting).

But I’m not optimistic that the same taste will translate to the ballpark. It may be even further off-the-mark from Aurelio’s at the zoo. Although it’s going to have to be better than the DiGiorno frozen pizza brand that was sold at the ballpark in recent seasons.

ALTHOUGH THE KEY to getting a pizza worth anything may well be to stop off at a Lou Malnati’s restaurant after the ballgame/zoo trip. Although perhaps a deep-dish or pan pizza is a totally different type of food item.

That is, unless you have a neighborhood place nearby that has the absolute best pizza cut into squares that one could ever find – and which nobody else knows a thing about.

Those are usually the best, and can’t be replicated anywhere else.

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EDITOR’S NOTE: My personal fave from a pizza are those bite-sized slices you get from the corners of a round pizza cut into squares.

Friday, September 7, 2012

Derrick Rose the face of Chicago pizza?

It amused me to learn Thursday that Chicago Bulls star player Derrick Rose has become a significant owner, and will now be the face of, Giordano’s pizza.

For me, it is just too much of a stretch to have to associate his name with those deep dish or stuffed pies. While I know this statement will make me sound like an antique, I can’t help but think that I was eating Giordano’s pizzas long before there ever was a Derrick Rose.

I MEAN THAT literally. The Bulls star who is trying to resuscitate his athletic career from torn ligaments wasn’t even born yet back when I first had a Giordano’s brand pizza.

The idea that a company that has been around Chicago for as long as Giordano’s (some four-plus decades) is turning to a ballplayer to promote its image (athletic careers are so unstable and can come crashing down at a moment’s notice) just strikes me as bizarre.

It’s not a slam against Rose – who is the local-boy favorite who made it out of Englewood to stardom until his injury. But what happens when Rose’s career is over?

Is Giordano’s now the company whose billboards have a blank space (insert face of fly-by-night athlete here) for their self-promotion?

ALTHOUGH I HAVE to confess, it must be nice to have the kind of money to buy one-self a brand-name product to associate with their own image. Crain’s Chicago Business reported that Rose paid an undisclosed amount for his share of the company, which he’d like to see become more of a national player on the restaurant scene.

Which just might be possible, on account of the fact that whenever I travel outside of Chicago, I have no problems finding restaurants that offer “Chicago-style pizza” – only to find out that those pizzas bear no resemblance to anything that any self-respecting Chicago consumer would ever consider consuming.

No matter how hungry they might be.

A chain of Giordano’s, done right, could well spread the concept of real deep dish or stuffed pizzas to other parts of the nation.

IT COULD ALSO make Rose so wealthy, if done right, that he doesn’t have to worry about ever playing ball again – except to assuage his ego.

Now for all of you who are on the verge of sending me e-mail messages telling me something along the lines of “Giordano’s sucks!!!,” I don’t need to hear it.

I never proclaimed it to be the best pizza.

But back when I was a kid, pizza largely was a thin-crust offering. The quality deep-dish came from Uno’s or Due’s – which meant a trip downtown. That’s not always convenient when one decides to indulge in the slices that are a meal in-and-of themselves.

GIORDANO’S WAS THE place that had so many locations that you could get a passable pizza pie without having to make a long trip.

I still remember the location of the Giordano’s I first ate at – and my mouth still waters whenever I go near it, even though now it is a long-vacant storefront. Giordano’s left there a while back.

Now, I have moved up, and consider myself fortunate to live near a Lou Malnati’s restaurant that will deliver.

I do find it a little humorous that Rose won’t be able to do any kind of business tie-in between himself, Giordano’s and the Chicago Bulls. The NBA team, after all, has a business deal with DiGiorno’s – those frozen pizzas that like to think they’re some sort of gourmet delicacy.

FROZEN PIZZA IS frozen pizza – regardless of the details. Let’s just hope that Giordano’s doesn’t decline to the level of the last Chicago athlete who tried to make extra money from pizzas sold in his image.

Because the concept of Ron Santo’s Pizza was foul enough that, perhaps, the one-time Chicago Cubs third baseman deserved a lengthy delay getting into the Baseball Hall of Fame for that reason alone.

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