The latest Chicago-area fad ... |
From
my own experience, the stores stock several items that the Jewel might consider
to be luxury, and also offer a prepared foods section that puts the
aforementioned chain’s deli counters to shame.
SO
WHAT SHOULD we think now that Roundy’s, the Milwaukee-based company that owns
Mariano’s, has been bought out by that ubiquitous chain of supermarkets whose
very name has become synonymous with shopping for food.
I’m
talking about Cincinnati-based Kroger Foods.
Will taking a trip to Mariano’s soon become a slightly-more urban
version of “Krogering?” And no, I don’t mean the slightly racier definition of
the term that the UrbanDictionary.com website provides for the term.
Now
we in Chicago don’t really have Kroger supermarkets – although those Food4Less
stores that exist in many suburbs are an offshoot of Kroger and many products
bearing the Kroger brand are sold there.
My
own memories of being able to go Krogering date back to college in Bloomington,
Ill., when they had one of their supermarkets literally a two-block walk from
my college dorm room.
NOT
EXACTLY THE upscale atmosphere or image that the Mariano’s stores try to
convey. Although one that is common enough across the nation. There’s no doubt
that the company has some financial heft.
And
it’s not like those of us who do our shopping at “da Jewels” have some reason to
be high-and-mighty.
Besides,
the Chicago Tribune reported Wednesday how one of the possibilities of this
merger is that the financial might of Kroger could be put to use to further
expand the Mariano’s experience.
... has become part of a national institution |
Could
we see their stores in even more Chicago neighborhoods and suburban
communities? Could this be the “military might,” so to speak, that gives us a
Marianos’s takeover of the Chicago food market wars?
COULD
IT EVEN turn out that the Kroger stores across the country – just over 2,600
scattered across 34 of the 50 states – get themselves a move upscale in their retail
experience?
Perhaps
a touch of some of the finer items that a Mariano’s convert has come to expect
will be found there! That could be an improvement for people whose lot in life
is to be stuck buying their food from the Piggly Wiggly!
For
what it’s worth, the Chicago Tribune reported that Kroger officials said
Wednesday in announcing the deal that Roundy’s and Mariano’s will continue to
operate as distinct divisions within the greater Kroger Co.
We’re
not about to see the blue-and-white Kroger logo take over the Mariano’s any
time in the near future.
WITH
NO STORES set to close in the near future, and the possibility of expansion, it
could turn out to be a boost up for those people who persist in doing all their
food shopping at Mariano’s. (Personally, I hit a few different stores, usually
looking for who offers the best price deal on certain staples I buy regularly).
I’ll
admit that Mariano’s does offer some interesting buys that aren’t easily
replicated at other supermarket chains. Although there is a degree to which all
of this can be carried too far.
For
as my brother used to say whenever he would try to knock down the
pretentiousness of people who thought they were better than everybody else
because they shopped at a Mariano’s, “A box of Lucky Charms is a box of Lucky
Charms no matter where you buy it.”
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