Something will be lost when Wrigley isn't Wrigley and Tribune isn't Tribune |
We
have the Wrigley Building and the Tribune Tower. Across the street from each
other, for decades they gave the impression to all who entered the area that
this was a classic portion of Chicago.
IT
MAY WELL be the one point within Chicago (which is barely over 175 years old)
that one could mistake for those centuries-old structures that give many cities
overseas their sense of wonder and history.
So
what does it mean that pretty soon, there’s a good chance that neither structure
will serve the purpose for which it was originally built.
The
Wrigley Building that served as corporate offices for the Wrigley Co. (chewing
gum, and for many years the Chicago Cubs) was sold off in 2011 to the Zeller Realty
Group and the founders of Groupon. A plug by Sinatra in "My Kind of Town" wasn't enough to save it.
Now,
Tribune Media (the broadcast end of the old Tribune Co.) says it wants to sell
off the gothic tower that it commissioned in an international architecture
contest and where it has been based since 1925.
NINE
DECADES WORTH of being the headquarters of Col. Robert McCormick’s media empire
that included the Chicago Tribune, its printing facilities and the studios of
WGN – both radio and television (although the latter moved to their Bradley Place
studios decades ago).
Moving up along Michigan (Avenue that is) back in the past |
Literally,
the company says it has hired Eastdil Secured to do studies to figure out just
who, if anyone, would be interested in buying the building from the media
company.
No
word on how quickly anything could happen – although anyone who has been paying
attention knows that there has been speculation for decades that the day would
come when the Chicago Tribune would no longer operate out of the Tribune Tower.
Considering
the newspaper already publishes (as in physically prints the paper) from a
massive complex on Chicago Avenue just northwest of the downtown area, perhaps
we should wonder why this move didn’t happen much earlier.
BUT
WHAT HAPPENS when the Wrigley Building literally has nothing more to do with
the Wrigley Co., AND when Tribune Tower becomes just a 36-story, 462-foot-tall
building for corporate entities that have a taste for the overly-grandiose when
it comes to office space.
Or
worse yet, filled up with more retail space so that we won’t be able to distinguish
the Tribune Tower from any other storefront along Michigan Avenue.
What
becomes of all those stones collected from historic sites around the world?
Will they merely make for a more eccentric Gap? You can “remember the Alamo” by
seeing the stone while sitting inside a Starbuck’s coffee joint?
And
what of those stones that were installed in the building with much fanfare
earlier this year – the bricks from the old Comiskey Park and from Wrigley
Field following last winter’s outfield renovation?
PERHAPS
IT IS best to bring up Comiskey – which has been dead as a ballpark and buried
under asphalt for a quarter-century now.
What will it become by 2025? |
There
are those who will let their sense of sentiment linger on and on about how
special that structure was. There will be similar talk about how special
Wrigley and Tribune structures were on Michigan Avenue in the old days.
While
a younger generation will want to believe that nothing from before their realm
of existence could possibly matter. Which is a shame!
Because
while I know some deals can take years to complete, I think it will be a shame
that the Tribune won’t spent another decade as owners of their own building.
You have to admit that a full century there would have been something of
significance.
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