Satchel avoided fried foods, should he lose the pop bottle? |
It
is the changing attitude of our society that those who smoke are now looked
upon as weak-willed and spineless – otherwise they’d have no problem quitting
something that is going to wind up rotting away their lungs.
NOW
IN MY case, that is one habit I never managed to acquire. Something about the
smell just always turned me off.
But
I am a person who enjoys the occasional Coca-Cola. Or a 7-Up or Dr. Pepper from
time to time.
I
always suspected that too much in the way of carbonated beverages probably wasn’t
good for one’s health. Then again, too much of any one thing isn’t good.
Balance, and moderation, are the keys to truly taking care of oneself.
But
I now wonder how long it will be before those vintage television spots of young
people singing how they’d “like to buy the world a Coke” will seem as
ridiculous and absurd as those old cigarette ads that purported to have medical
doctors endorsing specific tobacco products.
THINK
I’M KIDDING? My thought is reinforced by the fact that the people at City Hall
are contemplating a penny-per-ounce tax hike on syrups and powders, along with canned
and bottled drinks.
It used to be thought of as healthy and refreshing |
The
Chicago Sun-Times reported that the Illinois Restaurant Association is planning
a lobbying effort against the tax hike – pointing out there already are two
other taxes that apply to soft drinks.
Those
include a 9 percent fountain drink tax on syrup and a 3 percent tax on cans and
bottles.
The
restaurant association contends that bolstering the cost of that 2-liter bottle
of pop or can of Coke will wind up hurting sales to the point that people will
wind up losing their jobs. Raising this tax to bolster municipal revenues will
wind up doing greater harm to the economy – or so the association says.
The future of pop advertising? |
WHICH
STRIKES ME as being similar to the arguments that get made whenever a
government entity decides it needs to raise money by raising the taxes on
tobacco products – which already make the cost of buying a pack of cigarettes
much higher in Chicago than anywhere else!
We
hear how it is defeatist because raising the price of cigarettes will make them
too expensive, and wind up backfiring against the level of revenue that is
expected to be raised.
We
also hear how we’d be doing society a greater favor by discouraging some people
from smoking in the first place. Are we going to start hearing talk about how
we’re bolstering the health of Chicagoans by making them want to drink
something other than pop?
How
long will it be before some people start claiming it is some sort of
Constitutionally-protected Freedom of Expression (as in the First Amendment) to
drink Coca-Cola without being told how bad it is for them?
OR
IN THE case of some deluded people, their Pepsi Cola (which was just always too
sweet for my own taste).
I
realize the level of sugar that goes into a serving of pop can be fattening.
Although I think the key to dealing with it is more exercise. Or perhaps more
doses of ice-chilled water – which I’ll admit to personally enjoying just because
I always feel like it helps to clean out my insides.
How
long will it be before some advocacy group takes up the cause of carbonated
beverages, depicting their drinkers as being some sort of rotting-away bumpkins
who guzzle down too much “sodee?”
Or maybe they’ll dig one-time Pittsburgh Steeler “Mean Joe” Greene out of retirement to make a commercial where he denounces that day where he ever took that kid’s bottle of Coke?
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