Is this now a historic relic? |
I happened to be in downtown Chicago on Wednesday and had no problem finding an honor box for the Chicago Sun-Times in which to deposit four quarters in order to get a copy of the Bright One.
BUT
LOOKING OVER at the nearby spot where there should have been a white and blue
box hawking the Chicago Tribune resulted in vacant spaces. I wound up having to
walk into that DePaul University bookstore that doubles as a Barnes & Noble
franchise in order to spend my $1.99 for a copy of the modern-day incarnation
of the World’s Greatest Newspaper.
It
got me to thinking around all the locations that I used to stumble into and
find a news box from which to buy a Tribune. They are all gone.
And
now, Crain’s Chicago Business confirmed it with a report they published
Thursday on their website. Newspaper officials won’t say, but the News Media
Alliance confirmed that the Tribune really is eliminating those boxes in which
people are trusted to deposit the correct amount of change before taking a copy
of the paper.
The
Tribune does still use honor boxes for the free publications they want people
to take – such as the Spanish-language “Hoy” or the pseudo-alternative “Red
Eye.”
BUT
THE DAYS of reaching into one’s pocket and picking out some spare change in
order to get a copy of the newspaper seem to be fading away. Which is a shame,
since I have always been the odd-ball (at least as far as newspaper management
is concerned) who wants the printed paper, but doesn’t particularly care for
home delivery.
Although
when one considers how much newspapers are costing these days, I suppose I can
see where the idea comes in that you’re better off trying to get people to walk
into stores where they can pick up a paper along with whatever goods they buy.
Just think of trying to put $6 worth of quarters into a box for a Sunday New
York Times.
The beginning of the 'downfall?' |
In my case, the Walgreen’s about a block from where I live is a common spot for buying my copy of the Tribune. Either that, or whatever gas station I happen to stumble into while out and about with my life’s business.
Still,
there is something about the news boxes that added to the character of the
urban community. And not just because they’d have a tendency to eat peoples’
quarters and jam up – thereby refusing to provide people with the paper.
IN
A SENSE, it was Chicago city officials themselves who began this trend when they
required publications to put their wares in those massive multi-news boxes that
were supposed to eliminate the clutter on the streets.
But
instead, they often turn into a filthy, grimy mess, particularly when one looks
at them and sees that most of the slots are empty. Not exactly something that
anybody wants to deposit money into.
Besides,
with the Tribune now charging $1.99, it makes me wonder if a news box would
have to be built to accept pennies. Or if the Tribune would just want people to
pay an even $2 – with all those extra pennies adding up to additional profit
for the paper.
In
short, newspapers cost quite a bit more than they used to – although I can
recall decades ago when then-Gannett CEO Al Neuharth openly said major metro
newspapers ought to charge in the dollars for their product rather than for
spare change.
HIS
THEORY WAS that it would increase the demographic of people buying the paper
because the rabble who think in terms of the news box were less attractive to
would-be advertisers.
I’m
sure there are those people reading this who are screeching and screaming at
their computer screens that I’m an idiot – I can read all this stuff for free
via the Internet. Except that I really don’t like reading anything on a computer
screen – I will go to my grave preferring ink on paper as a medium.
Even
though it makes me wonder how much, at the end, I will be shelling out for
copies of the paper. Since I can recall selling copies of the high school
newspaper I wrote for, and being taunted by fellow students that they could buy
copies of both the Tribune AND Sun-Times for the 50 cents I was asking for “The
Arrow” of Thornwood High.So when I hear the hedline to this commentary being sung in the back of my mind to the tune of the old Pete Seeger song “Where Have All the Flowers Gone?,” I realize I’m probably alone
-30-
EDITOR’S
NOTE: I wonder how many people these days comprehend the one-time meanings of “The Bright
One” or the “World’s Greatest Newspaper.”
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