How long until it becomes WGN Tower? |
On
the one hand, so much of the actual content that fills the airwaves of
broadcast outlets and the pages of assorted websites continues to originate with
the work done by newspaper reporters.
THEN
AGAIN, EVERYBODY seems way too eager to dump on those actual publications.
By
dump, I mean literally.
The
Tribune Co. has made it clear it wants to get into the broadcast business
exclusively – and views its newspapers (including the Chicago Tribune) as a
drag on the company.
To
the point where they plan to break off the newspapers into a separate business
entity – which they will then try to sell off to someone else in the near
future.
WE’RE
AT THE point where the Chicago Tribune will now have to pay rent for the office
space it has occupied for nine decades at Tribune Tower – which probably should
be renamed WGN Tower and thought of as the place where the radio and television
interests named for the one-time World’s Greatest Newspaper (even though it
never was) are headquartered.
For
all I know, the Tribune newspaper interests may wind up some day having to rent space in
the Willis Tower. Or maybe they’ll wind up getting office space in the same
building on the Chicago River as the Chicago Sun-Times?
Will NW Herald be better sister ... |
The point is that the current ownership on Michigan Avenue no longer views the idea of a media entity that controls a major metro newspaper, a television station, a radio station with a signal powerful-enough to reach across the Midwestern U.S., a local cable news outlet and assorted other properties as being worth the hassle.
WE
WILL GET to the day when the concept of WGN being both the Tribune’s all-powerful television
and radio station that bolstered the newspaper's influence will be an alien concept. Future generations will get the
same blank look at the concept just as much as the youth of today don’t get the
point of how overwhelming Larry Lujack was in his heyday – and probably think
WLS-AM always spewed a batch of political nonsense in between its commercial
spots.
... to Joliet newspaper than Chicago Sun-Times was? |
The
times change, and I suppose we all have to adapt with them. Even if it means
becoming something that gets dumped upon. Although the New York Times reported
a story that speculated the Tribune Co.’s moves to maintain the broadcast
properties may wind up hobbling any chance of the newspaper properties’
long-term survival.
Of
course, we can always float down the Chicago River just a few blocks to the
Sun-Times situation, where officials in recent days made it official that they’re
selling off one of the suburban newspaper properties they acquired in the past
couple of decades to strengthen the overall company.
Now,
they need whatever cash they can get ahold of.
SO
THE HERALD-News newspaper of Joliet goes from being a sister publication of the
Sun-Times to being the sister of the Northwest Herald newspaper of Crystal Lake
and the Kane County Chronicle of St. Charles. All are owned by the Shaw Media
company that will take over Joliet. Although it seems Crain’s Chicago Business
deserves credit for breaking this story.
Being
dumped on by the Sun-Times may be a good thing here, because the sense was
always that the Sun-Times company people were more interested in gutting the
suburban properties they acquired to bolster the status of the downtown paper.
Now,
the Herald-News may wind up with ownership that will care about it as an
individual entity. Although whether they’re in a position to build it back up
to a publication that can provide adequate coverage of Will County (the county
that had the largest population growth during the past decade) is questionable.
Does remembering 'Superjock" make me old? |
Could
Sun-Times ownership have hobbled the paper to the point where nobody could
rebuild it? We’ll have to wait and see.
THERE
COULD BE one negative in this (or a plus for the Tribune, depending on how one
wants to perceive it). Sun-Times people have claimed they are now the
largest-circulation newspaper entity because they were adding in all the
circulation of their suburban properties into one mass – and the total came to
a figure barely bigger than the Tribune’s circulation.
Could
the loss of the 25,000 or so copies of the Herald-News sold daily be just
enough to dump the Sun-Times back into Second Place behind the Tribune?
-30-
No comments:
Post a Comment